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How are you keeping your site fresh?

02/24/2009

Here at Graphik Business Accessories, we just re-did the look and feel of our website.  ( please have a look at www.graphikpromo.com)  One of the things we looked at in going for a new design was ways to keep fresh information in front of our loyal visitors.

 In some cases, there’s only so much we can do.

 However, we decided to incorporate to sections on the home page where we can control the content at any given time (without any programming knowledge).  This gives us a chance to present new information to our customers on a timely basis, as well as control how the site looks (at the homepage, anyhow).

 We don’t rely on Google too much, since we only deal with distributors.  Chances are though, you do.  And keeping a site updated and fresh goes a long way towards ranking well in Google.

 Google likes to keep their listings timely.  So they believe new content is good content in a lot of cases.  Take a blog for example.  I’ll bet you will be able to find this post in the Google search results 20 minutes after we post it.

 How’s that for keeping yourself in front of potential customers quickly and easily?

 On my personal blog, I once did a short article on soaking up water in a kayak.  It contained a product link to a friend’s website for a little water soaker upper.  He started seeing traffic from me that day, and made sales starting the following day.

 This is powerful stuff, folks.

 So what if you can’t program and you can’t change your websites contents?

 Try getting WordPress installed somewhere.  It’s light weight, and easy to use.  If you can use Microsoft Word, you can use WordPress.

 Or, try Blogger, by Google.  That’s another free option for adding content.

 How about Squidoo.com?  Google used to love Squidoo pages.  And I think they still carry a lot of weight.

 Anyhow, if you have questions on this, feel free to ask them below, and I will do my best to answer them.

 In the meantime, happy selling, and don’t forget to check your web stats today!

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2 Comments leave one →
  1. jenlbrown permalink
    02/24/2009 6:49 pm

    You mentioned that we would be able to search google and find this article within 20 mins. from the time it was posted. Is there something you did that will make this happen? Keywords, tags, etc…? Thanks!

  2. 02/24/2009 7:07 pm

    There’s two answers to that question. First is, I wrote the article specifically using the words leak, water, and kayak quite a bit, to give them importance on the page.

    Second, since I was using WordPress for that site, it automatically goes out and tells a whole bunch of search engines that I’ve added a new post. Then they go out and “spider it”.

    And I think it was actually 18 minutes, by the way 🙂

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