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Twitter Power


If you have been following CAPPAChat you can probably tell that I become a bigger fan of social media every day! I truly believe that it is revolutionizing the way we communicate and connect not only with our friends and family but our business associates, co-workers, clients and so on. 

I personally started with what I call social media light- Linked In and from there it was on to facebook and now Twitter. I swore for months that I was not having anything to do with Twitter…well, we all know how that old saying goes “Never say Never!” About a month ago, Andrea said “Jen, we have to start Tweeting – I am hearing about it everywhere and we need to start today while it’s still in the baby stages.” I guess 5 million users worldwide is considered baby stages?? But none the less, she was right.

That’s how Twitter started for me and now i’m a little obsessed with building a following, tweeting every hour or so and being part of the conversation. The one thing I kept getting stuck on was how to leverage Twitter for business?? The premise of Twitter is based on 1 question…What are you doing? and you have 140 characters to answer. I kept thinking to myself, how am I going to give such witty answers that people worldwide will want to do business with me? I’ll be the 1st to admit that I have not achieved the perfect tweet as of yet. Some days I tweet about my day and others I will tweet about the bakery I stopped at on my drive this weekend. I truly believe that my company brand should be an extension of me so it’s OK to let people *including clients* see the human side of you. Twitter gives you a worldwide audience to accomplish all of these things.

If your thinking about hoping on the social media wagon and specifically Twitter, check out a book I just read called Twitter Power by Joel Comm (@joelcomm). It does a great job of breaking down Twitter from opening an account all the way to using it as a resource to drive traffic to your website. You can order a copy at Amazon or find it at your local book store. For about $15 it’s a great read.

If you’ve read the book or have suggestions for Tweeting, please post a comment and let us know what you think.

One Comment leave one →
  1. 03/25/2009 5:18 am

    We just started using twitter too. I’m surprised how popular it’s become and was also surprised to find it’s fun to use. It’s definitely starting to grow on me. Check us out:

    I’m curious what you think about our blog too?

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