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Norwood Press Release




For Immediate Release

Company Contact:

Margit Fawbush

Marketing Manager

Norwood Promotional Products

o: 317-275-2549

c: 317-833-7629


INDIANAPOLIS, INDIANA (February 23, 2010) – Norwood Promotional Products LLC announced today a plan for the consolidation of some manufacturing operations and the relocation of the Indianapolis office.

 A strategic analysis of Norwood and BIC Graphic operations has taken place the last several months with the intention of improving the customer experience and streamlining operational capabilities in core product categories. As a result, the San Antonio, TX facility will be consolidated into other existing Norwood US locations and the support functions in Indianapolis relocated to Clearwater, FL. The move of both the San Antonio operations and the Indianapolis office is expected to be completed by the end of 2010.

“Our goal is to create the most customer focused and cost efficient organization in the industry,” said BIC APP Chief Executive Officer Nicolas Paillot. “These steps allow us to improve processes to benefit both our customers and the organization. The decision to close these two sites has not been easy and is not a reflection on the dedication or performance of our employees.”

The San Antonio site currently employs 345 associates. First consideration and relocation assistance will be given to San Antonio associates for open positions across the Norwood and BIC Graphic organization. The company will also provide severance and outplacement assistance.

Norwood Finance, Marketing, IT, Legal and Human Resource functions in the Indianapolis office will be moved to the corporate offices in Clearwater, FL and the 99 associates will be offered a relocation package to aid them should they choose to move. The company is dedicated to providing job search support and severance to those employees choosing not to move.

“In the long term, this is the right decision for the organization,” said Paul Lage, President of Norwood. “We are very grateful for the many years of service and dedication our San Antonio associates have given Norwood and hope that many of our Indianapolis associates will join the organization in Clearwater.”

 BIC Advertising & Promotional Products: Established in July 2009, BIC Advertising & Promotional Products is a leading global supplier of a wide range of custom imprinted products to the advertising and promotional products industry. In the United States BIC APP operates under the BIC Graphic USA and Norwood Promotional Products trade names.

BIC Graphic USA: A division of BIC USA Inc., established in 1969 under the name BIC Special Markets Division. BIC Graphic USA is a leading supplier of a wide variety of high quality, innovative custom-imprinted writing instruments and complementary products.

Visit BIC Graphic’s USA website for more information.

Norwood Promotional Products is an industry leading supplier of imprinted promotional products. The company offers nearly 5,000 products and is a market leader in several of the industry’s major product categories. Norwood also offers hundreds of products on 24-Hour service at no extra charge.

Representing the best of:

Automotive, Tools & Flashlights • Awards, Recognition & Gifts • Bags, Meeting & Outdoor • Calendars, Planners & Diaries

Drinkware & Housewares • Golf, Sports & Fun • Health, Wellness & Safety • Office, Magnets & Badge Holders • Writing Instruments

For more information about Norwood Promotional Products visit the company’s website.


3 Comments leave one →
  1. 03/16/2010 4:55 am

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  2. 03/16/2010 4:56 am

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  3. 06/09/2010 2:23 am

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