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Suppliers: Invest in Yourself…Even in a Down Economy! (Part 2)



Research happens in every profession

By: Matt Gledhill, 2010 CAPPA EXPO Chair

Reason #2

Become Closer to Key Accounts: Now is the time to get the business with the accounts you know do lots of business but haven’t placed much business with you yet. Next time you visit with them find out who they are selling to and WRITE IT DOWN; later that day do some research into the companies by finding out what they do and who they market to. Refer back to number one and create a marketing campaign based off of one of your products. Forget about how big the sale will be. You are selling yourself here. Once they know you sincerely want to help with their business you’ll have a client for life.

Stay tuned tomorrow for the conclusion of this series…

To register to exhibit at the 2010 CAPPA EXPO, click here!

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