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Are you leaving money on the table?

05/13/2010

During our Professional Development Workshop Darlene Kirk spoke about “How to Grow Your Business in a Stagnant Economy”. One of the topics of discussion was insuring that your completely representing all of the services and products your company can bring to the table.

  1. Look at your top 50 customers and make sure you have touched every department within that organization.
  2. Create a marketing campaign that reminds your current customers of the services and value you offer.
  3. Include in your marketing messages “new” products and services you offer but your customers do not take advantage of…you must stay in front of your customer.
  4. Remember Clarke American’s motto: “If You’re Not Talking to the Customer Someone Else Is.”

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